HAPPY NEW YEAR WOODYS + A Peek Into Why WAITEMATA WOODYS Is NZ’s #1 Boating Media Hub

As the first day of the new year I thought I’d give you a peek into the big black box that stores all the data behind the waitematawoodys weblog. Only a peek because some of the intel is very revealing in terms of what and when the classic boating community consume online, and I’m not interested in helping other marine media that struggle to maintain their existing channels and grow online.

SOME STATS: 

• 2024 site visits and viewing numbers – highest ever. To date the site has received in excess of 13 million views.

• Followers / subscribers – grew in 2024 by 73%. A reflection that at last people have accepted the tech and now receive daily updates on new and updated stories.

• Biggest Single Viewed 2024 Story – 36,384 views in a 24hr period.

• Most referenced stories – still Chris McMullen’s learnings on electro-chemical damage in wooden boats – links below. https://waitematawoodys.com/2023/03/18/loving-your-boat-to-death-electro-chemical-destruction-underwater-rot/ https://waitematawoodys.com/2016/04/28/electro-chemical-damage-in-wooden-boats

• Most popular viewing day and time – after 10 years its changed – quite a surprise, possibly reflection on the ageing database.

• Lowest viewing month – October.

• Viewing Numbers by country – NZ > AUST > USA > UK > CANADA – Its taken a long time but the UK numbers have finally hit the 4 digits.

• Most clicked on (enlarged) single photo 2024 – MY GIRL in the anniversary day launch drag race – photo above.

• Most viewed single photo ever – Classic Launch Parma Sinks Under Harbour Bridge – photo above.

• And if there was an award for the WTF is that boat & why we need to protect our classic fleet – the last photo above that I received a couple of days ago from a woody hunkered down at Kawau Island would be the winner. They commented “Attached is a photo of an alien craft that has landed in Bon Accord Harbour today. A small group of well weathered boaties here on the KBC deck tonight have declared this to be an unqualified failure in boat design and who ever was responsible was on some really bad stuff at the time. The owner has no right to position it amongst the fleet of Kiwi designed and built vessels anchored here in such a beautiful location.”

In 2024 I was interviewed for a feature story in my local newspaper, as part of the process I supplied the brief below.

Whats the waitematawoodys website all about Dedicated to the study and appreciation of classic kiwi wooden boats. WW was founded upon a desire to tell the stories and a need to archive history of our classic wooden boats, the craftsman who built them & characters that owned and crewed on them. Visiting the weblog is like a bunch of people in the boat club bar, there will be stuff discussed you know, stuff you know nothing about and stuff you want to know more about. That’s what waitematawoodys is about – gathering stories, photos, history, reminiscences.

Never in a blue moon when I started the waitematawoodys.com weblog could I have seen it becoming as popular as it has. Along the way the site has morphed to also become an awesome information source for just about anything connected to wooden boating.

Some facts:
• 13,000,000+ views • 20,000+ people visiting the site per day, 7 days a week • 3700+ stories available online • 46,000+ photos published online • A photo library of over 80,000 photos.

The site is search-able by style of vessel, size, age, designer, builder, method of construction, location, method of propulsion e.g. sail / power. These days in excess of 50% of the site visitation is research based, as compared to reading the story of the day. If it is wooden boat related everyone ends up at waitematawoodys

None of this would have happened without in the early days input from people way more worldly in the wooden boating community than myself. The list of people that have shared their family photo albums, stories and knowledge with waitematawoodys is huge and  the site just wouldn’t be what it is today without these people.  I’ve made so many friends, and been fortunate to rub shoulders with a lot in person. 

Here’s To An Even Bigger 2025